on GameSquare Holdings, Inc. (NASDAQ:GAME)
Stream Hatchet Collaborates with Ubisoft for Rainbow Six Siege X Launch
Stream Hatchet, a subsidiary of GameSquare Holdings, has announced a strategic partnership with Ubisoft to boost the influencer strategy for Tom Clancy's Rainbow Six Siege X. The collaboration aims to propel the launch by utilizing Stream Hatchet's technology and data-driven platform to scale influencer engagement.
This partnership is set to influence GameSquare's 2025 revenue, reflecting the demand for managed influencer services in significant game releases. GameSquare's CEO, Justin Kenna, highlighted the partnership's importance and its demonstration of Stream Hatchet's capabilities as a full-service marketing platform.
Rainbow Six Siege X aims to reinvigorate existing players while attracting new audiences. This agreement marks Stream Hatchet's growing influence in managed services and campaign execution, laying a foundation for future SaaS engagements.
R. P.
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