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GameSquare's Stream Hatchet Reveals 2024 Live Streaming Trends

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GameSquare Holdings' subsidiary, Stream Hatchet, has released its 2024 live streaming trends report, highlighting a significant 12% surge in hours watched, totaling 32.5 billion. This signals a resurgence in the live streaming industry, reaching levels akin to the Covid-19 pandemic peak.

Twitch retains its dominance with a 61% market share. However, platforms like YouTube Gaming and Kick are gaining traction, indicating a more diversified market for 2025. The report emphasizes the rise of regional platforms, notably in South Korea, as local alternatives adapt to market shifts.

The creator economy is thriving, with 16 million monthly subscriptions on Twitch. This trend underscores a shift towards loyalty-based monetization, with subscription models and exclusive content poised to drive future growth.

R. H.

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