on NetMedia Group (EPA:ALNMG)
Generali France collaborates with Big Youth and Sequoia for G'Live
NetMedia Group announced that its agencies Big Youth and Sequoia have been selected by Generali France for the launch of the internal editorial application, G'Live. This application aims to modernize internal communication by adapting to new ways of consuming information.
Aimed at the 7,500 employees of Generali France, G'Live offers direct and varied access to content, including articles, videos and podcasts. Users can personalize the application according to their interests. A fluid and responsive communication channel was essential to meet the specific needs of traveling employees.
Launched in April 2024, G'Live has an equipment rate of 60% among employees. The Big Youth and Sequoia agencies also designed the event campaign accompanying the launch of the application.
R. E.
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