Haier Smart Home Reports Q3 2024 Growth Driven by Innovation and Sustainability

Haier Smart Home Co., Ltd. has released its Q3 2024 financial results, showcasing sustainable growth. The company's revenue reached RMB 202.97 billion, marking a year-on-year growth of 2.2%. Net profit attributable to the parent company rose by 15.3% to RMB 15.15 billion. This performance reflects Haier's strategic focus on ESG practices, including their recycling initiatives for household appliances.

Domestically, the company leveraged China's trade-in policy and rising demand for appliances, with brands like Casarte and Leader experiencing significant sales growth. International markets showed varied dynamics, with notable expansion in emerging regions, while developed markets were challenged by macroeconomic conditions.

Haier's continued investment in digital transformation improved profitability, optimizing its expense ratio. The innovative integration of smart home technologies through SAN YI NIAO stores has also contributed to Haier's market strength.