HelloFresh Reports Modest Revenue Growth and Strong AEBITDA for Q3 2024

HelloFresh SE has announced its financial results for the third quarter of 2024, reporting a year-on-year constant currency revenue growth of 1.9%, reaching approximately €1.83 billion. The adjusted EBITDA (“AEBITDA”) stood at €72 million, surpassing market expectations, largely due to improved marketing efficiency.

Despite a 9.3% decrease in meal kit revenue to €1.28 billion, the Ready-to-Eat (“RTE”) segment experienced remarkable growth of 39.9%, reaching €529 million. The contribution margin decreased to 24.3% from 25.6% in the previous year. The focus remains on enhancing marketing ROI and optimizing customer acquisition strategies.

HelloFresh aims to sustain disciplined marketing investments, projecting a revised revenue growth outlook for fiscal year 2024 between 1.0% and 1.7%. The AEBITDA target has been adjusted to between €360 million and €400 million.