HelloFresh Revises 2024 Financial Projections

HelloFresh SE has announced that its adjusted EBITDA for Q3 2024 is significantly higher than market expectations. However, the company has revised its revenue growth outlook downward for the fiscal year 2024. The adjusted EBITDA for the third quarter is projected at EUR 72 million, surpassing market forecasts of EUR 42 million. This performance is attributed to disciplined marketing investments, which have resulted in higher margins despite a decrease in marketing spend.

For FY 2024, HelloFresh has adjusted its revenue growth forecast from 2-8% to 1.0-1.7% on a constant currency basis. In contrast, it has raised the lower end of its adjusted EBITDA outlook by EUR 10 million, now ranging between EUR 360 million and EUR 400 million. The company plans to continue its focus on profitable customer acquisition into Q4 2024, expecting slightly lower revenue as a result.