IFOLIO Launches Enhanced Marketing Cloud Enterprise Solution

ATLANTA, GA - iFOLIO, a prominent player in the digital marketing sector, has unveiled its iFOLIO Marketing Cloud Enterprise as part of its Spring ‘24 Product Release. Marking a significant update, the platform now encompasses over 330 product and service enhancements. This advancement is aimed at bolstering customer engagement and team productivity through its triple-patented cloud software.

The updated iFOLIO Marketing Cloud Enterprise enables teams to collaborate more efficiently, crafting and disseminating content through a unified platform enriched with automation and analytic tools. This integration seeks to streamline operations, enhance user experience, and mitigate the time and expense associated with managing multiple marketing platforms.

Statistical insights underscore the growing demand for marketing automation and the pivotal role of analytics in shaping marketing strategies. Among these, a notable 91% of marketers have seen an uptick in automation demand, while 53% acknowledge the influence of marketing analytics on decision-making processes.

iFOLIO's enhanced platform boasts a comprehensive suite of modules including sales enablement tools, digital reporting, personalized URLs (PURLs), and communication services like email, text messaging, and web page creation. Unique features such as a collaborative content management system, a no-code digital content editor, and advanced analytics aim to set iFOLIO apart in the competitive digital marketing landscape.

Jean Marie Richardson, President and CEO of iFOLIO, emphasizes the platform's ability to integrate marketing and sales content, automations, and analytics into one seamless solution, thereby optimizing customer engagement. iFOLIO serves a diverse range of clients including prestigious educational institutions and professional sports organizations.