Infillion and Experian Team Up to Boost Advertising in Cookieless Data Era

Infillion, a renowned media platform, has partnered with Experian to enhance its advertising services, equipping marketers with advanced tools for campaigns in a cookieless environment. This integration involves Experian's comprehensive identity graph which consists of extensive household, individual, mobile, and CTV IDs, incorporated into Infillion's MediaMath platform. This collaboration aims to improve audience reach and precision in targeting without dependence on cookies.

Both companies emphasize their shared commitment to innovation in response to the evolving digital landscape. By combining Experian’s data prowess with Infillion's platform capabilities, this partnership stands to simplify advertiser data synchronization and improve audience engagement strategies. Chris Feo of Experian highlighted the effort as a stride towards maintaining relevance and efficacy in digital advertising, underscoring a future-focused approach to enhancing identity and reach.