Infillion Announces Relaunch of MediaMath with Enhanced Capabilities

Infillion, a leading technology platform, has announced the relaunch of the demand-side platform (DSP) MediaMath, now integrated within Infillion's comprehensive suite of advertising tools. This relaunch aims to provide advertisers with robust, future-proofed programmatic and creative solutions tailored to specific key performance indicators (KPIs) and goals.

The newly revamped MediaMath now offers a modular, API-first solution enabling brands and retail media networks to create customized technology stacks for enhanced control over their advertising campaigns. As the industry shifts away from cookie-based data, Infillion emphasizes its readiness with first-party location data, zero-party survey data, and an identity core that accommodates any data provider.

MediaMath's integration with Infillion's existing products like TrueX, NeXt, and InStadium signifies a move towards a unified platform that not only addresses advertisers’ demands for transparency and reduced media waste but also offers omnichannel, high-quality inventory tailored to specific industry needs.

Rob Emrich, the CEO of Infillion, expressed his enthusiasm about the relaunch, highlighting the platform's ability to offer scalable, end-to-end engagement across advertising campaigns. The updated platform also features MediaMath Academy to aid in training and certifying new and seasoned professionals in programmatic advertising.

The platform's enhanced capabilities are powered by MediaMath's proprietary AI model, The Brain, which optimizes budget allocation across various strategies and channels, ensuring higher media buying efficiency and transparency.