Influential Beach Presented by Brand Innovators Returns to Cannes Lions with Notable Partnerships

Influential, acclaimed as the world's largest influencer marketing firm, is set to bring back "Influential Beach Presented by Brand Innovators" to Cannes Lions for its second year. This year, they're moving the event to La Mandala Beach from Plage du Festival, promising a larger venue after their standout 2023 event. The event aims to spotlight the fusion of social media insights and brand connections, powered by their Open AI-driven Social Intelligence™ technology, Radius.

A significant highlight for this year is Influential's partnership with Urban One and the inclusion of Ludacris, a Grammy-winning rapper, who will engage in a talk with Urban One CEO Alfred Liggins. This session is expected to be followed by a live performance on the Influential Beach stage, aiming to celebrate Black culture's impact on branding and advertising, as outlined by both Influential and Urban One.

The event will also feature discussions with key industry CMOs, celebrities, and creators, emphasizing the growing role of influencer marketing. Influential Beach is anticipated to offer an eclectic mix of in-person programming, showcasing a blend of interactive stations, and exclusive networking spaces for talent and industry leaders. “This will be an unforgettable cultural experience and the best party Cannes Lions has ever seen,” Ludacris commented enthusiastically about the event.

Influential Beach, endorsed as the ultimate venue for senior brand marketers, is poised to offer compelling content and networking opportunities. With the event scheduled to start on June 16, 2024, it reflects a convergence of creativity, marketing excellence, and cultural celebration on the picturesque shores of Cannes.