Instawork Boosts Marketing Leadership with New Vice President Hire

San Francisco-based Instawork, a prominent platform for skilled hourly professionals in the U.S., announced the hire of Ashwin Somakumar as Vice President of Marketing. Ashwin brings a rich background from his tenure at Square, WhatsApp, and OpenTable, aiming to enhance Instawork's marketing initiatives. At Square, he contributed to the launch and scaling of financial products for small businesses, driving customer acquisitions and engagement. His previous experiences include leading product marketing at WhatsApp and building pricing strategies at OpenTable.

Instawork's Co-founder and CEO, Sumir Meghani, expressed confidence in Ashwin's abilities to synergize across various teams, enhancing brand awareness, and driving sustainable growth. Ashwin's career showcases a blend of strategic marketing and data-driven execution, with a notable expertise in B2B marketing and demand generation. He now looks forward to leveraging his skills to contribute to Instawork's dynamic team and further the company's growth in the flexible work sector.

Instawork connects businesses with flexible workers through advanced predictive algorithms and has been recognized for its rapid growth and innovation in the employment industry, including accolades from Inc. 5000 and Forbes. The company serves various sectors, including food & beverage, hospitality, and logistics, across the U.S. and Canada.