on Interactive Strength Inc. (NASDAQ:TRNR)
Interactive Strength Inc. Partners with Virgin Atlantic at LAX
Interactive Strength Inc. has announced a partnership with Virgin Atlantic, making its FORME brand the exclusive wellness partner at the airline's new Clubhouse at Los Angeles International Airport (LAX). This collaboration aims to enhance the wellness options available to travelers in the premium lounge, notably through the award-winning FORME Studio within Virgin Atlantic's Zen Den.
The partnership aims to showcase FORME's seamless integration into premium hospitality settings, offering a curated selection of movement, mindfulness, and recovery sessions designed exclusively for Virgin Atlantic. This innovative setting underscores the mutual commitment of both companies to provide a relaxing experience for travelers.
The installation adds virgin Atlantic to FORME's impressive list of hospitality clients, including Four Seasons and Bulgari. The introduction of this wellness component aims to target affluent consumers, potentially raising FORME's brand visibility among high-end travelers frequenting LAX.
R. H.
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