on INVIBES ADVERTSING (EPA:ALINV)
Invibes Advertising: 2024 Review
Invibes Advertising announces a 6% decline in revenue in 2024, reaching €26.5 million. Strategic investments in generative artificial intelligence and international expansion are underway, despite a decline in the advertising market. EBITDA performance is diversified. In France, Spain, and Switzerland, it decreased to 18%. However, an 8% increase was observed in countries in the scale-up phase, with a strong contribution from the United Kingdom. These investments impacted EBITDA, which stood at -€2.0 million. The group recorded a net loss of €6.7 million.
Invibes continues to invest to strengthen its advertising solutions and is reorganizing its business to optimize its campaigns. Despite the losses, a net cash position of €7.7 million remains available to support future development.
R. H.
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