on INVIBES ADVERTSING (EPA:ALINV)
Invibes Advertising: Mixed results for the first quarter of 2025
Invibes Advertising announces a 6% decline in revenue for the first quarter of 2025, reaching €5.2 million. This decline is part of a rapidly changing market, forcing the company to revisit its strategies to maintain its competitiveness. Currently, Invibes is refocusing on Europe, closing some of its locations in so-called "start-up" markets, such as the United Arab Emirates and the United States.
Additionally, the company is focusing on generative artificial intelligence, an area it considers essential to improving advertising effectiveness. This strategic direction includes the introduction of solutions such as Invibes Outfit HP dedicated to fashion, with other sector-specific deployments planned. The goal: to transform campaign creation, targeting, and optimization to amplify consumer engagement.
R. P.
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