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Invibes Advertising Reports Strong Growth and Profitability in 2023

Invibes Advertising NV announced significant growth in its 2023 annual results, highlighting a substantial increase in EBITDA and net profit. This turnaround comes after a previous period of financial downturns, marking a notable year of progress for the digital advertising specialist.

The company, based in London, recorded a 3.4% increase in sales over the year. The latter half of 2023 witnessed an uplift in growth, attributed to a revitalized digital advertising sector. Positive trends were seen across its established markets in France, Spain, and Switzerland, as well as in scale-up regions including Germany, UK, Italy, and Belgium. New markets opened in 2023 showed promising growth, collectively nearing one million euros in sales.

Efforts to streamline its cost structure in response to a slowdown in advertising demand paid off, with Invibes achieving a positive EBITDA of €2.0 million, a dramatic shift from the previous year’s losses. The company's geographic diversification strategy has proven effective, with strong financial performances both in mature and developing markets.

Looking ahead, the company anticipates continued growth into 2024, fueled by a rebounding digital advertising market and plans to expand into new territories, including the United States, Mexico, and Singapore. Invibes expresses confidence in maintaining positive profitability and growth throughout the year.

R. P.

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