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JCDecaux Strengthens Its Digital Presence in London
JCDecaux, the world leader in outdoor advertising, plans to double its digital street furniture fleet in London. By 2025, 1,000 new screens will be installed, bringing the total to 2,000, particularly in developing districts such as Battersea and Wembley. These larger, energy-efficient screens will begin their deployment in April 2025.
With TfL, JCDecaux is introducing new technical capabilities, including the VAMM platform, which integrates AI to optimise advertising creativity. This expansion consolidates London as the world’s digital capital, expanding opportunities for brands and strengthening the advertising sector against TV and digital.
R. P.
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