Jollibee Soars to Second as World's Fastest-Growing Restaurant Brand

In a recent announcement, Jollibee Foods Corporation has been identified as the world's second fastest-growing restaurant brand. According to a report by Brand Finance, Jollibee's value surged by 51% to USD 2.3 billion, ranking it 17th in the Global Restaurant Rankings, up from 20th.

The Philippine-based Jollibee achieved this by expanding its footprint globally, now boasting 1,668 stores across 17 countries as of January 2024. The brand is renowned for its diverse menu, comprising affordable, high-quality food that appeals to a global audience.

Jollibee further secured the fifth position among the strongest restaurant brands globally, upgrading its rating to AAA. This achievement marks Jollibee as the sole Philippine brand featured in Brand Finance's 2024 Top 25 Most Valuable Restaurant Brands and Top 10 Strongest Restaurant Brands.

The company's leadership expressed gratitude towards its loyal customer base for their support, attributing the brand's growth to Jollibee's effective strategies and commitment. Jollibee's strategic direction aims for further growth by increasing its presence in key international markets, particularly in the United States and the EMEAA region.

The brand's success is further evidenced by the opening of its 100th store in North America, highlighting Jollibee's popularity across markets and its sustained commitment to expansion. This milestone underlines the company's aggressive growth plans for 2024.