Jumia Reports Strong Performance for Black Friday Event

Jumia Technologies AG announced preliminary results for the two months ending November 30, 2024, showing significant growth. Orders increased by 18% year-over-year, totaling 4.3 million, with 62% occurring during its Black Friday event. Physical goods orders grew by 17% to 3.9 million. Jumia’s strategic initiatives appear to be yielding results.

Jumia's CEO, Francis Dufay, noted the event as pivotal, attributing solid growth in orders and gross merchandise volume (GMV) to diversified supply and logistics improvements. GMV rose 33% on a constant currency basis, emphasizing strong performance in categories like Phones and Fashion.

Jumia’s logistics network handled 5.6 million packages during this period. Their upcountry strategy delivered a 44% increase in physical goods orders outside major Nigerian cities. Successful marketing efforts, including catalog distribution and radio campaigns, helped reach a broader audience.