Kaitlyn Witman Named Co-CEO of Rainfactory

Rainfactory, a leading marketing firm, has appointed Kaitlyn Witman as co-CEO, joining forces with Janielle Denier to steer the company into its next growth phase. Witman, a co-founder and the COO of Rainfactory, has been pivotal to the company's success since its inception in May 2014. The company celebrates its tenth year with notable achievements, including partnerships with brands that received accolades at CES's Innovation Awards and TIME's Best Inventions of 2023.

The new co-CEO model is seen as a strategic move to harness the complementary strengths of Witman and Denier, aiming at continued success for their clients and robust growth for Rainfactory. Witman expressed excitement about her new role and the future prospects of the company. She holds an MBA from the University of Washington and is actively involved in the entrepreneurship and investment community. Aside from her professional endeavors, Witman enjoys hosting family gatherings and exploring culinary arts.