Kidoz Launches Kite IQ: AI Engine for Contextual Ad Targeting

Kidoz Inc., a leader in safe digital media, has unveiled Kite IQ, a proprietary AI platform. The launch highlights its commitment to privacy-compliant advertising. Kite IQ enhances app categorization by using machine learning and semantic analysis, helping advertisers connect better with their audience. This is achieved by analyzing themes, audience appeal, and gender preferences. Kite IQ aligns with global privacy regulations, such as COPPA and GDPR, by forgoing traditional data tracking.

Jason Williams, CEO at Kidoz, emphasized the platform’s capability to provide detailed, data-free targeting, enhancing campaign value. This innovation aims to improve customer engagement and click-through rates. Additionally, the introduction of Kite IQ marks a significant shift towards scalable technological deployment for Kidoz, potentially increasing market influence despite current economic uncertainties.