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LakePoint Sports Shines as Travel and Youth Sports Surge

LakePoint Sports, the premier travel and youth sports destination in the U.S., has announced a series of new initiatives and partnerships. This comes as the travel and youth sports industry experiences rapid growth, with sports tourism reaching $52.2 billion in direct spending in 2023 according to the Sports Events and Tourism Association (Sports ETA).

LakePoint's sprawling 1,300-acre campus features five premium venues and has seen significant growth in both participation and revenue. The company boasts a 90% retention rate for its events and programs and has identified a notable increase in participation across major sports.

In 2024, LakePoint refurnished its sophisticated sports facilities, such as the Baseball Village and Champions Center. The company also enhanced its media platform, LakePoint Live, which will broadcast over thirty games this year. These improvements reflect LakePoint's commitment to elevating the guest experience.

The development boom surrounding LakePoint's campus is noteworthy. The new Element Hotel by Westin, set to open this fall, represents this growth. LakePoint plans to continue leveraging real estate development to enhance the visitor experience.

LakePoint's partnerships with over sixty corporate brands, including Coca-Cola and Audi, further amplify its reach and impact. With a variety of brand offerings and promotional campaigns, these collaborations aim to enrich the guest experience.

R. E.

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