on Lenzing AG (isin : AT0000644505)
Lenzing AG Invests EUR 15 Million to Enhance Hygiene Market Position
Lenzing AG is set to bolster its presence in the hygiene sector with a EUR 15 million investment. Focused on expanding premium viscose fiber production at its Austrian site, the move is part of a broader EUR 100 million investment initiative. The expansion underscores Lenzing's commitment to sustainable and high-quality fiber solutions.
Particularly, the investment aims to boost the production of the VEOCEL™ Viscostar fiber, known for its superior performance in feminine care products. This development enables Lenzing to meet the increasing demand from key clients, maintaining high quality standards.
CEO Rohit Aggarwal highlights the investment as a strategic advancement in Lenzing's nonwovens business, while EVP Patricia A. Sargeant articulates the company's dedication to sustainable innovation in hygiene. The expansion aligns with Lenzing's strategic goals of offering premium, differentiated products.
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