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Libsyn Announces Advertising Partnership with The Toronto Star
Liberated Syndication Inc. ("Libsyn"), revealed today a significant advertising partnership with the Toronto Star, enhancing opportunities across Libsyn Ads and the Star’s podcast selections. This collaboration will strengthen North American sales initiatives, aiming to utilize the Star’s engaging podcasts for targeted ad placements.
The partnership showcases a diverse roster of the Toronto Star's podcasts including news, true crime, and lifestyle series, that will benefit from Libsyn's advanced ad targeting and programmatic capabilities. This strategic move aims to provide localized ad content primarily focusing on the Greater Toronto Area, ensuring precise audience engagement and benefiting advertisers with measurable outcomes.
Libsyn’s expertise in podcast advertising and its vast network of shows will complement the Toronto Star’s rich content and journalistic excellence. This alliance not only furthers Libsyn's expansion in Canada but also leverages their extensive ad management platform to optimize advertising efficacy.
R. P.
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