The Future of Luxury Unveiled at FLAIR BKK '25

LINE Thailand recently hosted "FLAIR BKK '25", a pivotal event in Bangkok spotlighting new luxury trends and digital strategies. The event highlighted the shift from traditional ownership to experience-driven consumer values, underscoring the influence of digital innovation. Thailand is increasingly seen as Asia's emerging luxury hub, with its luxury fashion market expected to grow 5% annually, reaching USD 4.4 billion by 2028.

A survey by LINE Thailand and Ipsos shows a significant increase in luxury spending, with a notable shift to online purchases. Men emphasize craftsmanship and durability, while women seek self-expression and emotional resonance. Digital engagement, particularly through LINE Official Accounts, is crucial, with online research preceding 99% of purchases.

LINE Thailand's platforms are pivotal in blending online and offline consumer experiences, enhancing brand engagement and driving growth. The use of personalized chats and interactive campaigns redefines digital luxury engagement, positioning Thailand as a prime luxury destination.