on LQR House (NASDAQ:LQR)
LQR House Partners with Loca Loka Tequila to Boost Market Presence
LQR House Inc., an e-commerce platform specializing in the spirits industry, has announced a strategic partnership with Loca Loka Tequila. This collaboration aims to enhance brand awareness and drive sales via LQR's online marketplace, CWSpirits.com. The U.S. tequila market sees robust growth, with Loca Loka standing out due to its blend of tradition and cultural influences from India and Mexico.
Loca Loka, backed by actor Rana Daggubati and musician Anirudh Ravichander, uses mature agaves from the Los Altos highlands. The brand launches with two tequila varieties and plans an Añejo expression by Q1 2025. LQR House CEO, Sean Dollinger, praised the partnership, optimistic about leveraging their influencer network to boost sales.
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