LVMH and Accor Join Forces to Revitalize Orient Express

LVMH and Accor have announced a strategic partnership aimed at accelerating the development of the iconic Orient Express brand. This alliance will leverage both companies' expertise to enhance Orient Express’s offerings, which have long been synonymous with luxurious travel experiences.

The partnership will focus on revitalizing the brand through new ventures in trains, hotels, and sailing ships. A historic train renaissance and the launch of the first Orient Express sailing ship in 2026 are notable milestones. New hotels in Rome and Venice will further expand the brand's footprint.

Under the agreement, LVMH will invest strategically in Orient Express, contributing to its hotel, train, and sailing ship operations. Collaborative efforts will extend to finding a third partner for this venture. The first ship is under construction in France.

Bernard Arnault, Chairman and CEO of LVMH, and Sébastien Bazin, Chairman and CEO of Accor, underline the shared vision driving this partnership. Their combined efforts aim to elevate Orient Express to new heights in the luxury travel and hospitality sectors.