Matchbox transforms and announces an event for its innovative digital initiatives

Matchbox, recognized for its significant contribution to the world of virtual meetings, announces a major change in its brand strategy. From now on, it abandons the name “Virtual Media” and simply identifies itself as Matchbox. This transformation marks the launch of its new platform intended to support organizations in creating successful digital initiatives. The platform promises to support revenue growth and encourage deeper engagement through dynamic experiences, driven by strategy, technology and people.

Research by Matchbox reveals that associations are looking to expand the use of virtual experiences to engage members and generate revenue, but are finding it difficult to get started. In collaboration with the Endocrine Society, Matchbox has developed a set of tools including project plans and communication templates for stakeholders. A demonstration of this platform is planned for March 12, 2024, which will highlight the capabilities of the digital initiatives developed.