Max Mara Partners with World Woman Foundation for Women's Empowerment Initiative

The World Woman Foundation announced Max Mara as its Global Fashion Partner for the annual World Woman Hour event, spotlighting female leaders across the globe. Aligning with International Women's Day and Women's History Month, this year's theme, "It's Time to Claim Our #POWhER," aims to inspire future female leaders by showcasing a group of trailblazing women in science, health, business, arts, and media.

In collaboration with Max Mara, the World Woman Foundation will conduct four in-store events in the U.S. to promote women's roles in shaping the future, with all sales proceeds supporting the World Woman Mentorship Program. Additionally, a special World Woman Hour screening is set to take place at the Grammy Museum in Los Angeles, featuring global leaders and culminating in the World Woman Hero Awards.

Max Mara and the World Woman Foundation express their commitment to empowering women worldwide, emphasizing education and leadership as keys to advancing women's roles in society. By leveraging fashion and global forums, they aim to create a lasting impact on gender equality and women's empowerment.