Mister Spex Launches New Private Label 'Mister Spex MOOVE'

Mister Spex SE, Europe’s leading omnichannel optician, has expanded its private label portfolio with the introduction of "Mister Spex MOOVE". This new collection includes sunglasses and prescription glasses, marking the company's entry into the rapidly growing sports eyewear market. Europe, particularly Germany, holds the largest market share in this segment, accounting for around 32% globally. This launch aligns with Mister Spex’s strategy to position itself in growth segments, thereby enhancing profitability.

Stephan Schulz-Gohritz, Chairman of the Management Board and CFO, emphasized that the new brand reinforces Mister Spex’s position in the optical industry. The collection includes seven models—three prescription glasses, four sunglasses—and two accessory models, all available in three color variants. The high-tech lenses offer optimal UV protection, and the frames are designed for maximum comfort and durability, featuring a patented Wing design for a secure fit.

Mister Spex MOOVE emphasizes ergonomic design and functionality, catering to sports enthusiasts. Developed under stringent quality standards, the production process prioritized resource-efficient methods like injection molding. The collection’s availability both online and in selected stores is expected to enhance product diversity and strengthen the company’s positioning in the premium segment.