Moonbuggy Unveils New Brand Identity Following Company Renaming

Moonbuggy, a Cincinnati-based creative agency formerly known as Hambone Collective, announced its new branding to better reflect its imaginative approach to content and brand video production for major Fortune 500 companies. The rebranding stems from a transformation in the agency's vision, highlighting a balance between creative rigor and enjoyment in their process. Moonbuggy's new identity draws inspiration from the historic lunar rover, symbolizing both technical achievements and the fun of exploration.

Abe Moreno, Moonbuggy's CEO and founder, emphasized the agency's focus on making it easy for clients to explore new ideas and have fun along the way. He stated that the rebranded Moonbuggy better captures the team's creativity and aligns with their goal to work with B-Corps and pioneers in revolutionary technologies. The rebrand, carried out with Edelmade, showcases a playful yet technically rich visual style.

Adding to its community contributions, Moonbuggy has donated a new telescope to the Cincinnati Observatory. This gesture is part of their commitment to education and supporting local underserved students, as described by Observatory Executive Director Anna Hehman. Moreno expressed Moonbuggy's ongoing commitment to positive local and national impact.