More Than 1,000 Bridal Shops Across the U.S. and Canada Join Forces for the Biggest Sale of the Year

Discover unbeatable deals on designer wedding dresses and support local bridal shops during the ninth annual National Bridal Sale Event. The event, known as Bridal Saturday, will take place from July 13-20, 2024, offering substantial savings to brides, bridesmaids, and wedding guests. With over 1,000 independent, locally owned bridal retailers participating, this year's event is the largest yet.

Brides can find their dream wedding dress from top designers at prices starting as low as $99. The National Bridal Sale has become an annual tradition in the bridal industry, similar to Black Friday or Small Business Saturday for other retail sectors.

"We are thrilled to offer brides the chance to find their perfect gown without breaking the bank," says Mike Ebrahimi, CEO of SYVO and the event's organizer. "Whether brides are shopping on a budget, have a short timeline, or want a second look for their big day, they can access top designer dresses available for immediate pickup at exceptional prices."

This year, the event features an enhanced website with an easy-to-use store locator, making it simpler for brides to find participating stores. Stores benefit from a personal listing page and access to marketing materials, including influencer content and promotional videos.

The National Bridal Sale offers a unique human interest story, combining wedding planning excitement with supporting local businesses. Media outlets are invited to cover the event and share brides' stories of finding their dream dresses at incredible prices.