Morocco Showcase Summit to Explore Tourism and Investment Potential

The first Morocco Showcase Summit is set for November 19-20 at the Marriott Hotel in Casablanca. This event will gather international investors, developers, and hospitality leaders to delve into opportunities in Morocco's market. Organized by Société Marocaine d'Ingénierie Touristique (SMIT) and API Events, the summit will disclose Morocco's funding initiatives and infrastructure investment opportunities to bolster tourism.

Morocco's strategic location, offering easy access to Europe, makes it an attractive destination. Its airport infrastructure and route network significantly enhance its appeal. SMIT has introduced several incentives such as VAT exemptions and cash contributions for projects, which attract European hotel chains and hospitality investors.

The upcoming 2030 FIFA World Cup, co-hosted with Portugal and Spain, is expected to amplify Morocco's global visibility. The event will boost leisure tourism and position Morocco as a premier destination for meetings, incentives, conferences, and exhibitions (MICE).