NetLine's INTENTIVE Recognized by SIIA as Best Business Intelligence Solution

NetLine, an Informa Business, announced that its B2B intent insights platform, INTENTIVE, has been awarded the Best Business Intelligence Solution of 2024 by the SIIA CODiE Awards. This accolade honors innovation in business technology products globally.

David Fortino, NetLine's Chief Strategy Officer, praised the award, emphasizing INTENTIVE's impact on refining first-party B2B intent data. By leveraging voluntarily provided user data, INTENTIVE enhances marketing and sales with detailed buyer insights.

INTENTIVE gathers data from Informa's vast network, analyzing interaction behaviors across 285 distinct event types. This data includes over 11,000 intent topics and 37 million persona filtering attributes, sourced from millions of professionals engaging with B2B content.

The platform showcased its efficacy at Forrester's B2B Summit North America, identifying high-potential accounts with superior intent scores compared to traditional ABM methods. This data underscores INTENTIVE’s superiority in recognizing and engaging high-quality buyers.