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New to the Street and Sustainable Green Team Ltd. Sign 6-Year Media Deal
FMW Media's New to the Street and The Sustainable Green Team, Ltd. (SGTM) have entered into a six-year media agreement. This partnership will see New to the Street produce extensive media content to feature SGTM's sustainability products and services. As part of the deal, SGTM will have a stand-alone TV show, aired monthly on Bloomberg TV and Bloomberg Originals, with the first episode scheduled for September 28, 2024, at 6:30 PM ET.
The strategic collaboration aims to leverage Bloomberg TV's reach of up to 124 million households to enhance SGTM's marketing efforts. The monthly show will also focus on environmental case studies and interviews with key company personnel. Additionally, SGTM segments will be broadcast on the FOX Business Network and Bloomberg TV as sponsored programming.
Accel Media International (ACCEL) will support the initiative with daily media postings, including digital streams and billboards. CEO Tony Raynor expressed enthusiasm about the partnership, citing opportunities for growth and shareholder value improvement. CEO of New to the Street, Vince Caruso, praised SGTM's dedication to sustainability.
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