New to The Street Unveils Vision for Tesla-Based Mobile Media in NYC

New to The Street, known for its business interview series on Fox Business and Bloomberg, plans to launch a fleet of 100 Tesla autonomous vehicles in New York City. This initiative seeks to merge transportation, media, and commerce by offering free rides featuring business interviews within fully branded Teslas.

Set to provide a unique experience, the Tesla fleet will showcase interviews from top CEOs and industry leaders, engaging passengers with content while commuting. The project highlights expanding opportunities for advertisers and innovators in the mobile media space.

The endeavor supports the growing trend of autonomous technology and addresses urban congestion, positioning Teslas as both a transit and media platform. New to The Street aims to redefine mobile media, highlighting the potential for future economic models based on autonomous vehicles.