OPPO Unveils Enhanced AI Strategy at MWC2025

At the MWC2025 in Barcelona, OPPO introduced its enhanced AI strategy, aiming to provide secure and evolving AI experiences. The smartphone brand is advancing AI from functional to system-level, enhancing integration with Google Gemini to enable seamless actions across OPPO apps. New AI features like AI Call Translator and AI VoiceScribe were showcased, with promises of monthly updates.

OPPO's strategy includes expanding generative AI features to 100 million users by the end of 2025, doubling its 2024 target. The company collaborates with Google to improve AI integration and security, using technologies like Private Computing Cloud.

With a focus on AI productivity, creativity, and imaging, OPPO is optimizing chips with MediaTek for efficient AI processing. AI technologies such as LoRA and MoE are enhancing performance, while OPPO remains dedicated to innovation in the AI domain.