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OPTX and Bally’s Corporation Announce Strategic AI Collaboration
LAS VEGAS, NV – May 16, 2024 – OPTX, a top provider of AI-driven solutions for casino operations, partners with Bally's Corporation, a major name in global casino entertainment. The partnership encompasses a multi-year collaboration across all Bally's venues in the United States, focusing on enhancing guest experiences through advanced AI integration.
Brooke Fiumara, Co-CEO of OPTX, labeled the collaboration with Bally's as both an honor and a significant responsibility, highlighting the strategic importance of AI in modernizing operations and decision-making processes. Dan Cherry, VP of Gaming Operations at Bally's, noted the effectiveness of OPTX's AI tools in improving operational tasks and customer service across their locations.
The alliance ensures Bally's access to OPTX's advanced analytics and AI solutions for slots, table games, and player development, aiming to refine the gaming and customer engagement strategies.
R. P.
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