Pendulum Launches ElectionIQ to Enhance 2024 U.S. Election Understanding

Pendulum Intelligence has introduced ElectionIQ, a new platform developed to support organizations through the 2024 U.S. elections. This tool offers insights into how election narratives might affect brands and assists in strategic decision-making by highlighting trends and risks.

Based in Seattle, Pendulum highlights that the upcoming election is anticipated to be highly contested, necessitating advanced tools to navigate the polarized political environment. ElectionIQ utilizes machine learning technology to monitor and analyze online discussions across multiple platforms including YouTube, TikTok, and Twitter, among others.

Mark Listes, CEO of Pendulum, asserts that ElectionIQ enables organizations to grasp the complex dynamics of the elections, ensuring preparedness and strategic positioning. The platform facilitates tracking of election-related topics, automated reporting, and direct insights from key political figures and influencers.

Furthermore, Pendulum's collaboration with Hill & Knowlton aims to enhance the strategic use of insights provided by ElectionIQ, marrying data analysis with expert advisory to aid organizations in maintaining and enhancing their reputations throughout the election cycle.