PHOENIX Group Advances Digital Transformation Through VusionGroup Partnership

PHOENIX group, a leader in European pharmaceutical wholesale and retail, is advancing its digital transformation by partnering with VusionGroup. This collaboration aims to improve operational efficiency and enhance patient care. VusionGroup provides innovative solutions, including electronic shelf labels and the VusionCloud platform, which facilitate better pricing information and management.

The partnership has begun with a rollout in 100 BENU stores in Switzerland, deploying over 350,000 electronic shelf labels. This initiative helps PHOENIX optimize in-store processes and improve customer service. David Young of PHOENIX emphasizes the data-driven approach, enabling more focused patient care.

Carina Bohn highlights the digital pricing strategy as a key pillar in PHOENIX's transformation. Sébastien Fourcy of VusionGroup notes their entry into new verticals in the pharmacy sector, enhancing customer experiences and efficiency. This partnership exemplifies a transformative step in the pharmaceutical retail industry.