PIERER Mobility Announces Early Majority Stake Acquisition in MV Agusta

PIERER Mobility AG has exercised a call option to gain a premature majority stake of 50.1% in MV Agusta Motor S.p.A., a strategic move that sees KTM AG, a PIERER Mobility subsidiary, expanding its influence in the motorcycle industry. The decision comes after a previous investment in November 2022, where KTM AG acquired a 25.1% stake in the Italian motorcycle brand, embodying a step towards consolidated industrial leadership.

Following this early majority acquisition, KTM AG plans significant enhancements at the Varese site, including the expansion of production facilities to support an anticipated annual output of over 10,000 MV Agusta premium motorcycles. Hubert Trunkenpolz, a member of the executive board at PIERER Mobility AG, will replace Timur Sardarov as the CEO and Chairman of the board, with Sardarov remaining as Vice-Chairman, brand ambassador, and consultant.

This move by PIERER Mobility signifies a deepening commitment to the MV Agusta brand and its operations in Varese, Italy, marking a pivotal step in the company's strategy to dominate the premium motorcycle segment. The acquisition aligns with PIERER Mobility's global sales network and supply chain enhancements initiated for MV Agusta since October 2023.