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Pixalate Introduces EMEA Connected TV SSP Market Share Rankings: Magnite Leads with 43% in Q1 2024
According to Pixalate's latest research, Magnite holds nearly half (43%) of the EMEA Connected TV (CTV) supply-side platform (SSP) market share in Q1 2024. Following Magnite are FreeWheel with 16%, and PubMatic and Xandr Monetize, both holding 11%. Index Exchange rounds out the top five with a 10% share.
Pixalate, an authority in fraud protection, privacy, and compliance analytics, revealed the findings in their Q1 2024 CTV SSP Market Share Report for Europe, the Middle East, and Africa (EMEA). The report, based on the analysis of over three billion impressions, ranks the leading SSPs operating across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps.
The company also released similar market share reports for Latin America and North America, as well as rankings by platform for Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV. Pixalate's data science team conducted the analyses to offer insights into the competitive landscape of the CTV advertising ecosystem.
R. H.
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