Poland's E-commerce Market: A New Frontier for German Companies

Poland's e-commerce sector is rapidly expanding, offering substantial opportunities for foreign companies, particularly German B2C e-commerce firms. With projections indicating growth from EUR 23 billion in 2023 to EUR 38.64 billion by 2028, the market is fueled by increased internet and mobile commerce usage.

Local preferences and purchasing habits are crucial for successful market entry. Platforms like Allegro hold significant market share, while Polish consumers prioritize competitive pricing, low shipping costs, and a positive shopping experience. Blending affordability with exceptional customer experience can be a winning strategy.

German retailers like Zalando, Douglas, and Lidl have already established a strong presence, benefiting from Poland's dynamic, tech-savvy consumer base. To succeed, businesses must adapt to favored payment methods and ensure fast, flexible delivery options.