Porsche AG Finalizes Realignment of Product Strategy

Porsche AG has announced significant changes in its product strategy. The company plans to expand its lineup with new combustion engine models. The upcoming SUV series above the Cayenne, initially intended as all-electric, will debut as a combustion and plug-in hybrid model. Current models will remain available, with future generations planned.

The shift delays the introduction of certain all-electric models. The launch of a new electric vehicle platform is postponed, adapting to slower demand for battery-electric vehicles. However, existing electric models like the Taycan will receive continuous updates.

Porsche anticipates financial impacts from these strategic changes, adjusting their 2025 fiscal forecasts and expecting depreciation affecting profits by up to 1.8 billion euros. Despite short-term financial burdens, the realignment aims to ensure long-term success and market resilience.