PRN Opens New Sales Center of Excellence for In-Store Retail Media Networks

Premier Retail Networks (PRN) has inaugurated a new Sales Center of Excellence in Dayton, Ohio. This initiative aims to enhance PRN’s ability to create, deploy, and support in-store retail media networks globally. The center will prioritize in-store and connected TV (CTV) networks, tapping into the $120+ billion annual retail media spend in 2024.

Located at Premier Building, 110 N. Main, the center will offer expertise in various domains, including digital out-of-home, mobile, and programmatic retargeting. It will support retailers in capitalizing on high-growth, high-margin opportunities within digital and CTV sectors.

The project is expected to generate over 100 new tech jobs in downtown Dayton, focusing on attracting talent skilled in data science, advanced sensors, and complex network operations. This effort aligns with STRATACACHE's Digital City agenda, promoting the growth of the local tech ecosystem.

PRN’s CEO, Kevin Carbone, emphasized the center's role in aligning retailer and brand needs for more personalized and effective in-store promotions. Chris Riegel, CEO of STRATACACHE, highlighted the initiative's importance for the Dayton economy.