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Proya Cosmetics Leader Honored in APAC Beauty Industry
At the 2025 in-cosmetics Asia event held in Bangkok, Hou Juncheng, Founder and Chairman of Proya Cosmetics, was recognized among the "9 Faces of the APAC Beauty Industry 2025." This award highlights pioneers in technological breakthroughs and innovation within the APAC beauty sector. Hou Juncheng is the only Chinese industry leader to receive this honor this year.
The recognition underscores Hou's leadership and Proya Cosmetics' growth as a major Chinese beauty firm. Proya's notable advancements include the establishment of a Europe Innovation Center in 2024, enhancing its global R&D network. Mr. Hou has significantly influenced global collaboration through strategic partnerships and international engagements, showcasing the scientific capabilities of Chinese beauty brands on an international platform.
R. E.
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