PUMA appoints Erik Janshen as Vice President Direct-to-Consumer

Sports company PUMA has appointed Erik Janshen to lead its worldwide Direct-to-Consumer (DTC) business. Janshen, a 46-year-old German national, brings over 10 years of experience in digital sales and DTC roles. He previously served as the Senior Vice President of Digital Sales for Tommy Hilfiger and Calvin Klein at PVH Corp.

Improving the quality of distribution is a key strategic priority for PUMA. Janshen's new role will focus on seamlessly connecting consumers with PUMA’s products both online and offline. His leadership is expected to elevate the consumer experience and drive further brand engagement.

Janshen replaces Karthik Balagopalan, who was appointed Managing Director of PUMA India last year and led PUMA’s DTC business on an interim basis. PUMA CEO Arne Freundt expressed confidence in Janshen's consumer-centric strategies and innovative approach.