Red Rock Deli Partners with Pnau for a Music and Flavor Fusion

Australian chip brand, Red Rock Deli, has embarked on an innovative collaboration with L.A.-based Australian artist Pnau, known for their multi-platinum successes, to launch a unique track titled ‘All Your Energy’. This initiative is part of Red Rock Deli’s new campaign ‘Awaken Your Senses’, aiming to blend the worlds of taste and sound into a multi-sensory experience. The track, which integrates sounds made from Red Rock Deli’s signature ingredients, marks a groundbreaking moment in both the music and food industries.

The creation of ‘All Your Energy’ involved converting the sounds of ingredients such as chilli, lime, and crushed black pepper into vibrant musical elements, marrying Pnau’s electronic music style with Red Rock Deli’s bold flavors. Nick Littlemore of Pnau expressed excitement about this unusual fusion, highlighting the track as a new, complex layer for fans to explore. This collaboration showcases the brand's commitment to sensory exploration and their continuous effort to present their audience with innovative taste experiences.

This project stands out not only for its originality but also for the technical creativity involved in producing music from food ingredient sounds, like using the crisp sound of a potato chip as an instrumental element. Available on Spotify and Apple Music, ‘All Your Energy’ exemplifies how engaging multiple senses can enrich life's experiences through an original auditory and gustatory adventure.