Roche Bobois expands its empire in China and collaborates with Jiang Qiong Er

Roche Bobois SA announces its expansion plan in China through the acquisition of a majority stake by its franchisee. This development comes after similar successes in the United States and France. The brand, present in China since 2004, wishes to strengthen its presence in a market with high potential. The signed letter of intent concerns 51% of the shares of Shanghai Rock Castle Furniture, managing three direct stores and 23 sub-franchises.

In 2023, the Chinese franchise achieved a turnover of €23 million, with an EBITDA margin higher than that achieved in North America, the largest contributor to the group's results. The operation, scheduled for July 2024, should strengthen the French group's integration strategy.

Furthermore, Roche Bobois is collaborating with Chinese artist Jiang Qiong Er for the launch of a collection inspired by Chinese art and culture. This collection will be previewed at Milan Design Week 2024. Jiang, recognized worldwide, has contributed to numerous exhibitions and received prestigious distinctions.