SAILUN Europe Engages with Dealers on "ROAD TO COLOGNE 2024" Tour Across Key European Markets

In anticipation of the upcoming TIRE COLOGNE international trade fair, SAILUN Europe has initiated its "ROAD TO COLOGNE 2024" tour across prominent European markets. The tour began in Italy and Spain during mid-May and will continue through six key regions, aiming to showcase and enhance its tyre range engineered for electric, hybrid, and conventional vehicles.

In Italy, the SAILUN team traveled through notable locations such as Asti and Barolo, engaging with major local dealers like Tagliabue Gomme Gross. The interactions focused on upcoming tyre technologies, aiming to strengthen ties and prepare for future market demands. In Spain, the team's journey featured an all-electric Hyundai IONIQ, emphasizing e-mobility. The second major stop was at the headquarters of Grupo Soledad, a leading tyre distributor in Spain. These visits have facilitated direct communication with regional leaders and reinforced SAILUN's position within the European market.

According to Stephan Cimbal, Marketing Director of SAILUN Europe, the tour not only serves as a prelude to their significant TIRE COLOGNE trade fair presentation but also as a strategic move to reinforce the premium standing of SAILUN tyres and underline the firm's growth ambitions. The comprehensive tour is part of a broader strategy to ensure SAILUN's product performance and technological advancements resonate well across its extensive dealer network in Europe.