Sailun Launches "ROAD TO COLOGNE 2024" Tour Across Europe

Sailun Europe GmbH has announced its "ROAD TO COLOGNE 2024" tour in Europe, a strategic campaign leading up to THE TIRE COLOGNE fair scheduled for June 4-6, 2024. During the tour, Sailun aims to showcase up to 20 of its latest product innovations to the European dealer network. The tour will feature stops in Germany, Poland, Italy, France, Spain, and the UK, highlighting Sailun's commitment to enhancing tyre performance across electric, hybrid, and traditional car models. Key regional partners will join the roadshow, which aims to bring direct interaction and dialogue with local dealers.

Stephan Cimbal, Marketing Director of Sailun Europe, underscored the importance of this initiative. It not only aims to demonstrate the capabilities of their latest tyres but also to engage deeply with its core market stakeholders. This initiative is part of Sailun's broader goal to maintain and expand its premium status in these crucial markets. The tour will culminate at THE TIRE COLOGNE, where Sailun will present its new tyre technologies and developments, particularly for electric vehicles and hybrids, marking these as significant upgrades in their product line.